IBM's Marketing department has twice tried to solicit more women to get involved in science and engineering in their #hackahairdryer campaign to "re-engineer what matters." And twice it has backfired among women readers, according to mic.com.
WiN loved some of the responses to IBM's tweet. For instance, molecular biologist and founder of the outreach program "Real Scientists" Upulie Divisekera's "too busy making nanotech and treating cancer."
Or Systems Engineer, Stephanie Evans': "I'd rather build satellites instead, but good luck with that whole #HackAHairDryer thing."
My computational brethren will chuckle at forensic pathologist, Dr. Judy Melinek's tweet: "Why don't they ask women hackers to break into their server instead?"
And you have to love the quixotic video from Dr. Maggie Hardy at the University of Queensland showing her milking a rather feisty spider for a new therapeutic.
Women clearly are just too busy these days with their little projects...